Florence And The Machine Unveil "Shake It Out" Video

Tomorrow, Americans, we can get our ceremony on!
  |   Comments

Florence + The Machine

I've been talking about Florence + The Machine's Ceremonials since word of it first leaked and it's one of my most anticipated albums of the year. Word is there are a few of you out there excited about this record as well, so let's talk about the first official single from the record and its accompanying video.

US fans have been able to stream "Shake It Out" via YouTube for some time and recently were able to buy it via iTunes. It's a great song and if this is what we have in store, there will be no sophomore slump with the follow up to the acclaimed debut Lungs.

Florence's visuals remind me a lot of the videos Annie Lennox made in the late '80s and '90s with elaborate costumes and rich scenery and that's not a bad model to follow.

She gave an interview to MTV about the song's meaning and its origins, saying, "I was thinking of regrets, like, you know when you feel like you're stuck in yourself, you keep repeating certain patterns of behavior, and you kind of want to cut out that part of you and restart yourself.

"So this song was kind of like, 'Shake yourself out of it, things will be OK,'" she continued. "[Because] sometimes I have to write songs for myself, reminding me to let it go. But then, the end refrain of 'What the hell' is really important as well, because you'll dance with the devil again at some point, and maybe it will be fun. I've heard he does a really good foxtrot."

Only our dear Florence would praise the devil for being a dance-dance-dance-dance-dancing machine. That's just brilliant.

"Shake It Out" gives us the atmospheric feel at the beginning with somber organ before erupting into a frenzied anthem of hard beats and layers of gorgeous vocals. It's the kind of song she can give flight to in a unique and special way.

Stay tuned, kids. My copy of the Deluxe Edition of Ceremonials is on the way and you can bet your ass we're going to be talking about it. A lot. In the meantime, best you check out the video and get your copy pre-ordered directly.