I believe we've made it abundantly clear how excited we are about Garbage's return after a seven-year absence but just in case you've somehow missed the memo, let's talk about it some more.
The video was directed by Matt Irwin in Los Angeles who has a background in fashion photography and filmmaking. While many artists have complained about making videos, Shirley Manson clearly didn't mind the work involved in making this one for "Blood For Poppies."
"We piled into a transit van with the ridiculously talented team of Matt Irwin and Aaron Brown and hopped around little pockets of Los Angeles creating a gorgeous surrealist dream," she said. "We ate ice cream sandwiches in the sunshine and laughed a lot. I didn’t want the shoot to end.”
I'm sorry to report Shirley Manson eating ice cream sandwiches is not actually in the video. I'm hoping for an outtake reel on a future DVD release.
The stylish black-and-white video has an artsy, film school vibe to it with a pastiche of rapid-fire edits. It looks good but doesn't reveal a lot about the song and may not be an ideal fit for it but the song is great and the visuals are interesting, even if the juxtaposition eludes me. Then again, I'd have been happy for a video of Shirley eating ice cream sandwiches in various locations in Los Angeles and I'm pretty sure that doesn't fit the song either. You're free to reach your own conclusions on this one, kids.